Best Online Reputation Management Software: 8 Tools Compared

Online reputation management software watches what customers and the press say about your brand, helps a team answer, and asks happy customers for new reviews. The eight tools below do that job in two different ways. Some start from reviews: they request them, collect them and draft replies. Others start from mentions: they watch social media, news and forums and send an alert. What matters to a marketing ops team is where each tool plugs into the stack, and what reaches your CRM and reporting when it does. That's rarely on the vendor's homepage.

We compared each tool on the signal it watches, what it sends onward, how it is priced and what G2 reviewers complain about. Prices come from vendor pricing pages and ratings from G2, both checked in October 2026. Four of the eight publish a price. The other four sell by quote or demo, and we say so instead of guessing.

tools compared

8

publish a price

4

has a free plan

1

G2 reviews behind the ratings

18,001

Our picks by situation#

• Best for many locations with approval controlsBirdeyeAI replies can post on their own or wait for approval, and every location gets a score.★ 4.7 G2Custom quote
• Best for a visible per-location priceReputation.comPublic pricing from $80 per location per month, with surveys and a Rep Score as options.★ 4.5 G2From $80/location/month
• Best for text-message review requestsPodiumReview invites go out by text after a visit and sync to the customer profile.★ 4.5 G2Custom quote
• Best for verified public reviews and a free startTrustpilotA free plan with 50 invitations a month, then plans per domain.★ 3.3 G2Free; paid from $99/month
• Best for enterprise listings and reviews on one data sourceYextReviews, listings and social sit on one knowledge graph, with APIs.★ 4.4 G2Custom quote
• Best published price for mention monitoringBrand24Plans from $199 per month billed annually, with Slack and Microsoft Teams alerts.★ 4.6 G2From $199/month billed annually
• Best for Boolean alerts and an APIMentionAlerts with Boolean queries up to 2,000 characters and a REST API.★ 4.3 G2Demo only
• Best when social is already run in one inboxSprout SocialReviews sit in the same stream as social messages from the Standard plan.★ 4.4 G2From $199/seat/month for reviews
• Our product · for the gaps between toolsThe Marketing Ops ManagerChecks that the page, form and CRM handoff behind a review request still work.From $159/month

Online reputation management software compared#

What is online reputation management software?#

Online reputation management software monitors reviews and mentions of a brand across review sites, social media and the web, helps a team respond to them, and in many products asks customers for new reviews. It's different from a done-for-you reputation service, where an agency or a company such as ReputationDefender works on search results and removals for you. Software gives your own team the inbox, the alerts and the reports, but it leaves the work with you.

The products fall into three jobs, and most tools are strong at only one of them.

• Collecting and answering reviews. The tool sends review requests after a purchase or visit, shows review sites in a single inbox and drafts replies with AI or templates.
• Managing locations and listings. The tool keeps the same business details and ratings consistent across many locations and publishers and scores each location.
• Watching mentions. The tool sends keyword alerts from social media, news, blogs and forums and adds sentiment and reports.

No tool in this list does all three well. Most buyers pick one starting point, then connect it to the CRM and the reporting they already have.

Reputation management	Software	Done-for-you service
Who does the work	Your team, with tools	The provider
What you get	Inbox, alerts, requests, reports	Results such as removals or search clean-up
Typical cost model	Plan, seats, locations or mentions	Project or retainer
Covered here	Yes	No

How does a review or mention move through your marketing stack?#

A review or mention crosses the same handoffs in every tool here. The tools rarely fail inside one step, but the losses sit at the joins, where one system passes the signal on and nobody checks that it arrived. That's why the stack view matters more than any feature list.

1. Step 1Collect
   • Trustpilot
   • Birdeye
   • Podium
   Breaks when the CRM event that should trigger the review request never fires
2. Step 2Detect
   • Brand24
   • Mention
   Breaks when a keyword or Boolean alert is too broad and the team mutes it
3. Step 3Respond
   • Birdeye
   • Reputation.com
   • Sprout Social
   Breaks when a negative review waits in an inbox with no owner
4. Step 4Publish and sync
   • Yext
   Breaks when a location's details differ between publishers
5. Step 5Report
   • Reputation.com
   • Sprout Social
   Breaks when review source never reaches the CRM record, so the account looks unhappy only in a spreadsheet
6. Across allMonitor the path
   • The Marketing Ops Manager
   Catches broken landing pages, forms and CRM handoffs behind the request, with evidence

1. Collect. A purchase, visit or support ticket in the CRM triggers a review request by text, email or QR code.
2. Detect. A keyword alert or a review site feed tells the team that something new was published.
3. Respond. Someone approves or edits a reply. In several tools an AI drafts it first.
4. Publish and sync. The reply and the business details reach the review sites and listings.
5. Report. Scores, sentiment and response times go into a dashboard, and ideally into the CRM.

Review collection and response platforms#

Birdeye, Podium and Trustpilot start from the review. They ask customers for reviews, show what arrived and help the team reply. The main thing to check is the trigger: the request is only as reliable as the event in the CRM or point of sale that sends it.

Birdeye#

Birdeye

Birdeye generates review requests, drafts on-brand replies that can post automatically or wait for approval, scores every location and routes bad reviews to a ticket.

AI review and reputation platform for multi-location brands★★★★☆ 4.7 · 4,280 G2 reviews

Birdeye is the heaviest review platform here: it requests, answers, scores and routes reviews for every location from one contract.

Birdeye's review product is built as a set of AI agents. The generation agent asks each customer at the moment they are most likely to respond, on the channel that gets the most responses. The response agent reads the review text, photos and past visits, writes a reply in the brand's voice and either posts it or holds it for approval. A marketing agent turns strong reviews into social posts, and a ticketing agent routes a bad review to the team that can fix the cause. Each location gets a reputation score, and the product benchmarks locations against competitors.

Choose it when

• you run many locations and want review requests, replies and per-location scoring under one contract with approval controls.
• you want review volume tied to AI search visibility tracking on Google, ChatGPT and Perplexity.

Skip it when

• you want a public price to budget against: the pricing page only has a form that asks for your number of locations.
• you are a small team: G2 reviewers list missing features and a learning curve among the top negatives.

Users like

Ease of use, review management and customer support

Users dislike

Missing features and a learning curve

Source: G2, 4,280 reviews

How the approval step and routing work

The approval setting is the control that matters to a marketing ops team. A brand can let replies post automatically for four and five star reviews and hold the rest for a person, which keeps a legal or compliance review in the loop, but doesn't slow the easy replies down. Birdeye also tracks how a brand appears in AI search on Google, ChatGPT and Perplexity. Its pages say it collects every rating and review from every site but name no sites, so ask which review sources your market needs before you buy. The marketing figures on its pages, such as extra reviews collected, are vendor claims and we couldn't verify them.

Starting price

Custom quote only, scaled by number of locations (tiers from 1-3 up to 1000+ locations on the pricing form)

Pricing metric

Number of locations, quote only

Replies

AI drafts in brand voice, auto-post or approval

CRM

Salesforce, HubSpot, Zoho CRM in its directory of 55 CRMs

Extras

Surveys, listings, social, AI search visibility

Podium#

Podium

Podium sends review invites by text, pulls review sites into one inbox and uses an AI reputation specialist to draft invites and replies.

Messaging and review platform for local businesses★★★★☆ 4.5 · 2,155 G2 reviews

Podium treats a review request as a text message, which suits businesses whose customers answer texts faster than email.

Podium sends a textable review invite after a visit, with automated reminders, and pulls reviews from review sites into one inbox. An AI reputation specialist drafts the invites and the replies, and a team can customize both. Every review syncs to the contact profile, so a person who left a two star review is visible on the same record as their last message. Reporting counts total reviews received and attributes them to the requests that produced them. Its pages name Google, Facebook and DealerRater as sources and say it covers all of your review sites without listing them.

Choose it when

• you want text-message review requests that sync to customer profiles for a local or dealership-style business.
• you also want messaging and AI lead conversion in the same tool.

Skip it when

• you need a public price: the pricing page is quote-only and the AI Employee is a separate add-on.
• you want a quiet, low-cost reputation tool: G2 reviewers list expensive and messaging issues among the top negatives.

Users like

Ease of use and communication

Users dislike

Expensive and messaging issues

Source: G2, 2,155 reviews

What to confirm before you buy

Podium is a messaging platform first, and the review tools sit inside it. That helps a lot when the same team handles texts, leads and reviews, and it's more than a team needs if reviews are the only job. The pricing page shows no numbers, only a route to sales, and the FAQ headings mention a base carrier registration fee for text messaging without showing an answer. Ask for that fee and the message limits in writing. We read the product page and G2 but no help center article, so how the text invite is triggered from your own system should be confirmed in a demo.

Starting price

Custom quote only; the pricing page sends you to sales, and the AI Employee add-on shows no price

Pricing metric

Quote only, AI Employee is a separate add-on

Requests

Text invites with reminders

CRM

HubSpot, Salesforce, Mailchimp, Shopify

Sources

Google, Facebook, DealerRater named on the pages read

Trustpilot#

Trustpilot

Trustpilot Business collects verified reviews through automated invitations, shows them on a public profile and on-site widgets and offers AI-assisted replies.

Review collection on a public review platform★★★☆☆ 3.3 · 265 G2 reviews

Trustpilot is a public review site that also sells the tools to collect reviews on it, which makes it the only entry here with a free plan.

Trustpilot Business sends automated review invitations in several ways and publishes verified reviews on a public profile. Companies can show reviews on their own site with drag-and-drop widgets, reply with AI-assisted responses, tag reviews to build targeted dashboards and compare themselves with competitors. The company says an automated fraud check screens every review. Its partner directory lists Shopify, Salesforce, HubSpot, Klaviyo, Zendesk and other platforms, which is how invitations are triggered from a store or a CRM.

Choose it when

• you want verified public reviews on a well-known consumer review site and invitations triggered from Shopify, Salesforce or HubSpot.
• you want to start free with 50 invitations a month and add widgets and analytics later.

Skip it when

• you need to monitor mentions on social media, news, blogs or forums: the features page names no sources beyond Trustpilot's own reviews.
• you run several domains: each domain is priced separately on a 12-month prepaid contract.

What it covers and what it does not

Trustpilot only monitors Trustpilot. Its features page names no other review site and no social media, so it covers one source, though a very well-known one. That's fine when your buyers look you up there, but a poor fit when your reviews sit on Google or G2. G2 gives it 3.3 out of 5 from 265 reviews, the lowest rating in this list, and we did not find a recurring complaint theme to quote. Each domain is priced separately, so a company with several brands pays for each. We didn't read its help center, so the invitation methods and API are unconfirmed.

Starting price

Free $0 (50 invitations a month, 1 user); Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually on a 12-month prepaid contract; Enterprise on request

Pricing metric

Per domain, billed annually on a 12-month prepaid contract

Invitations

Several automated invitation methods

CRM

Shopify, Salesforce, HubSpot, Klaviyo, Zendesk in its partner directory

Free plan

50 invitations a month, 1 user

Paid plans

Starter $99, Plus $319, Premium $799 per month

Enterprise and multi-location platforms#

Reputation.com and Yext are built for brands with many locations. The deciding question is how location data and reviews are kept consistent across publishers, and who can approve what at which level.

Reputation.com#

Reputation.com

Reputation.com combines review requests, AI-drafted review replies, listings and surveys, and scores each location with a Rep Score.

Multi-location reputation management★★★★☆ 4.5 · 2,469 G2 reviews

Reputation.com is the only multi-location platform here that shows a per-location price, from $80 per month.

The base tier covers review collection, review requests and AI responses, plus business listings. Requests go out by text or email after a visit, with templates, timing and personalization, and the product shows which locations and campaigns perform best. A unified inbox filters reviews by sentiment, keyword and source, and lets a team assign, label and route them across locations. A separate Actions feature turns negative feedback into tickets. A Rep Score on a scale of 0 to 1,000 and competitor benchmarks by location roll the results up for leadership.

Choose it when

• you run a multi-location brand and want review requests, AI replies, listings and surveys in one platform with a per-location price you can see up front.
• you want one Rep Score and competitor benchmarks by location for leadership reporting.

Skip it when

• you have only one or a few locations: the lowest tier is $80 per location per month, and competitive insights, social and premium integrations are priced separately.
• you need deep reporting or social tooling: G2 reviewers describe reporting as hard to customize and social features as basic.

Users like

Ease of use and centralized review management

Users dislike

Reporting that is hard to customize and basic social tools

Source: G2, 2,469 reviews

What the price does not include

The price scales with locations, so a brand with 40 locations pays for 40, and that's before any add-on. Competitive insights, actions and ticketing, the social suite, premium sources and premium integrations are add-ons with no public price. We found no integrations page on the vendor site, which is a gap. The integrations we can cite come from G2's vendor-verified list, which includes Microsoft Power BI, Microsoft 365 and Facebook, so ask directly about your CRM. G2 reviewers praise how much sits in one place and complain that reporting is hard to customize and social tools are basic. G2 tags many of the reviews as incentivized, which is a reason to read the rating with some care.

Starting price

Rep Core $80 per location per month; with Pulse surveys $115; with Surveys $150; Enterprise custom from 125 locations; add-ons not priced publicly

Pricing metric

Per location per month

Requests

SMS or email after a visit

Replies

AI-assisted responses in brand voice

Score

Rep Score, 0 to 1000

Tiers

Rep Core $80, with Pulse $115, with Surveys $150

Large accounts

Enterprise custom from 125 locations

Yext#

Yext

Yext runs Reviews, Listings and Social on one central knowledge graph, with review monitoring across 80+ platforms and listings distribution to 200+ publishers.

Enterprise listings, reviews and social platform★★★★☆ 4.4 · 1,124 G2 reviews

Yext starts from location data and treats reviews as one output of it, which suits enterprises whose main problem is consistency.

Yext runs Reviews, Listings and Social on one central knowledge graph of verified business data. Reviews are monitored across more than 80 platforms with filters and alerts. Requests go out by email, text or QR code, and a balancing algorithm routes them to the platforms that most affect visibility. Replies are drafted by AI from templates and rules, and an optional setting sends them automatically. Listings are pushed to more than 200 publishers, and governance features include role-based access, audit trails and approval workflows.

Choose it when

• you are an enterprise multi-location brand that needs one verified data source feeding listings, reviews and social.
• you need approval workflows, audit trails and API access to push or pull review and listing data.

Skip it when

• you want published pricing: Yext lists none on its Reviews, Listings or Social pages.
• you need a simple tool for a small team: G2 reviewers' top complaints are complex usability, a learning curve and difficult navigation.

Users like

Centralized management and feature breadth

Users dislike

Complex usability, learning curve and difficult navigation

Source: G2, 1,124 reviews

Why the API matters here

For a marketing ops team the API is the point. Yext documents Management, Content Delivery and Events APIs, so review and listing data can be pushed to or pulled from other systems, and its integration list includes Salesforce and Google Looker Studio. The cost of that depth is complexity, though: G2 reviewers' top complaints are complex usability, a learning curve and difficult navigation. Yext shows no price on its Reviews, Listings or Social pages, so budget from a sales call.

Starting price

Custom quote only; Reviews, Listings and Social pages offer a demo or sales contact

Pricing metric

Quote only

Review sources

80+ platforms monitored

Listings

200+ publishers

API

Management, Content Delivery and Events APIs

Mention monitoring and social listening tools#

Brand24, Mention and Sprout Social start from a keyword. They tell a team that something was published, which matters when the first sign of a problem is a post or an article, not a review. They don't request reviews.

Brand24#

Brand24

Brand24 monitors mentions across social media, news, blogs, forums and reviews and adds sentiment analysis and reports, priced by keywords and monthly mentions.

Social listening and media monitoring★★★★☆ 4.6 · 380 G2 reviews

Brand24 has the clearest published price for mention monitoring and charges by keywords and mentions, not seats.

Brand24 collects mentions across social media, news, blogs, forums, video, podcasts and reviews, and labels each with sentiment, reach and source. Reports can be generated and shared automatically, and the product supports 108 languages. Alerts go to Slack and Microsoft Teams. Higher plans add AI features such as event detection and topic analysis. A REST API exists but needs a paid plan or an add-on at $149 per month.

Choose it when

• you need broad mention monitoring with sentiment and scheduled PR reports and want Slack or Microsoft Teams alerts.
• you want a 14-day trial with no credit card before you commit.

Skip it when

• you need review requests or replies: it monitors mentions and does not run review workflows.
• you track several brands or high mention volumes: plans are capped by keywords and mentions, and API access costs $149 extra.

How the limits affect the bill

The plan limits are the thing to model. The Individual plan allows three keywords, which is one brand, one product and one competitor, and the next plans raise that to 7, 12 and 25 keywords with more mentions. A brand with several products or markets reaches the Business plan at $599 per month billed annually quickly. Brand24 is a monitoring tool, so it doesn't send review requests or write review replies. We didn't find recurring G2 complaint themes on the page, so we don't quote one. G2 shows 4.6 out of 5 from 380 reviews.

Starting price

Individual $199 per month billed annually ($249 monthly) with 3 keywords and 2,000 mentions; Team $299; Pro $399; Business $599; Enterprise from $1,499; API access $149 extra; 14-day free trial

Pricing metric

Keywords and monthly mentions

Sources

Social, news, blogs, forums, video, podcasts and reviews

Alerts

Slack and Microsoft Teams

API

REST API on a paid plan or add-on

Individual plan

3 keywords, 2,000 mentions, 1 user

Trial

14 days, no credit card

Mention#

Mention

Mention tracks brand mentions across social media, news, blogs, forums and review sites from keyword and Boolean alerts and sells one demo-based plan.

Social and web media monitoring★★★★☆ 4.3 · 442 G2 reviews

Mention is a focused alert engine with Boolean queries and a REST API, sold as one plan through a demo.

Mention tracks keywords and pages across social media, news, blogs, forums and review sites. A standard alert uses a simple query builder, and an advanced alert accepts Boolean queries up to 2,000 characters, which helps when a brand name is also a common word. New mentions arrive by email and desktop notifications. Analytics cover reach, volume, sentiment, location, source and share of voice. A REST API exposes alerts, mentions, accounts, tags and statistics, and the tool connects to Slack and Zapier.

Choose it when

• you want web and social monitoring with Boolean alerts and real-time notifications for brand and crisis tracking.
• you need an API to pipe mention data into your own dashboards.

Skip it when

• you need a published price: Mention only shows a demo request.
• you want publishing or review replies in the same tool: Mention is retiring Publish and Respond and points to Agorapulse.

Users like

Ease of use and real-time monitoring

Users dislike

Cost for small teams and imperfect sentiment accuracy

Source: G2, 442 reviews

What changed in scope

Mention doesn't show a price on its own pricing page, only a demo request, while G2 lists the plan from $599. Treat that as a budget signal, not a quote. The product is also shrinking in scope, which isn't obvious from its pricing page: Mention is retiring its Publish and Respond features and points users to Agorapulse, so plan on a second tool if you want to reply from the same place. A G2 reviewer notes that sentiment analysis isn't always accurate and that alert setup takes time, and G2 lists cost for small teams as a recurring con. G2 shows 4.3 out of 5 from 442 reviews.

Starting price

One Company plan with no public price; the pricing page shows a demo request and G2 lists it from $599

Pricing metric

One Company plan, demo

Alerts

Standard and Advanced Boolean queries up to 2,000 characters

Integrations

Slack, Zapier, REST API

History

Up to two years of historical data

API

REST API for alerts and mentions

Sprout Social#

Sprout Social

Sprout Social is a social management suite whose Standard plan and above adds a review stream, while Listening is sold as an add-on.

Social management with review management and listening★★★★☆ 4.4 · 6,886 G2 reviews

Sprout Social is a social management suite where review management and listening are layers on top, which fits teams already living in its inbox.

Sprout puts reviews from connected review sites in a single stream that can be sorted, filtered and saved as custom views, and a reviews report compares scores across locations and networks. Listening runs queries without Boolean knowledge and reports on brand health, competitor share of voice and campaign analysis. Reviews are included from the Standard plan, while Listening is sold as a separate add-on. Its integrations include Salesforce, HubSpot Service Hub, Zendesk, Microsoft Dynamics 365, Marketo, Slack and Microsoft Teams.

Choose it when

• you already run social in Sprout and want reviews and engagement in one inbox.
• you need Salesforce, HubSpot, Zendesk or Dynamics 365 connections around reputation workflows.

Skip it when

• listening is your main need: it is a paid add-on on top of per-seat plans that start at $199 for review management.
• you want a low-cost monitoring tool: you pay per seat for a full social suite.

Where the plan and the price differ

Sprout's pricing page and its features page disagree on whether review management is included in every plan. We used the pricing page, which starts reviews at Standard, and suggest you confirm the plan before you buy. The cost grows with seats, so a team of five on Standard pays five seat prices before any listening add-on. It's the broadest tool here for social work, yet the least targeted for reviews. G2 shows 4.4 out of 5 from 6,886 reviews, and we did not find recurring complaint themes on the page we could read.

Starting price

Per seat billed annually: Essentials $79, Standard $199, Professional $299, Advanced $399, Enterprise custom; review management starts at Standard and Listening is a paid add-on

Pricing metric

Per seat per month, billed annually

Reviews

From the Standard plan

Listening

Paid add-on, price not shown

CRM

Salesforce, HubSpot, Zendesk, Dynamics 365, Marketo

Plans

Essentials $79, Standard $199, Professional $299, Advanced $399

What does online reputation management software cost?#

Online reputation management software costs from $80 per location per month to several hundred dollars per month at entry level, and half of the tools in this list publish no price at all. What the price counts matters more than the starting number, because it decides how the bill grows.

Tool	What the price counts (USD)	What makes the bill grow (USD)
Birdeye	Number of locations, quote only	More locations
Podium	Quote only	Add-ons such as the AI Employee
Reputation.com	Locations, from $80 per month	More locations, tiers with surveys, unpriced add-ons
Yext	Quote only	More modules and locations
Trustpilot	Domains, free to $799 per month	More domains, a higher plan, 12-month prepaid terms
Brand24	Keywords and monthly mentions	More keywords or mentions, API at $149 extra
Mention	One plan, demo	Add-ons, if any, are not shown
Sprout Social	Seats, $79 to $399 per seat	More seats, the Listening add-on

How do you choose online reputation management software?#

Start with the signal you need to watch. Five questions narrow the list quickly:

• Reviews or mentions? Reviews point to Birdeye, Podium, Trustpilot, Reputation.com or Yext. Mentions point to Brand24, Mention or Sprout Social.
• How many locations? One site or brand works with Trustpilot, Brand24 or Mention. Many locations point to Birdeye, Reputation.com or Yext, and the price grows with each location.
• Who triggers the request? A review request depends on an event in your CRM or point of sale. Ask the vendor to show that event arriving from your system, not from a demo account. Of course a demo account will always work.
• Who answers? Decide who approves a reply and how fast. Birdeye and Yext let AI drafts post automatically or wait for a person, and that setting should match your policy.
• What reaches the CRM? HubSpot and Salesforce appear on the lists of Birdeye, Podium and Trustpilot, while Sprout Social lists Salesforce, HubSpot Service Hub and Dynamics 365. Ask each vendor to show the review source on a HubSpot or Salesforce record. Our guide to the HubSpot Salesforce integration covers what breaks when the CRM is Salesforce.

A review request is also a campaign touchpoint, so make sure UTM parameters and source fields survive the form that follows it. Customer engagement software covers the messages around it, referral marketing software covers the neighboring program that asks customers for a different action, and lead management software shows how the lead is routed once it arrives. Our guide to marketing operations software shows where reputation tools sit in the wider stack.

How should you respond to a negative review?#

Respond within a set time, in public, with a short reply that names the problem and moves the conversation to a private channel. The tools in this guide help with the routing, not the judgment, so write the steps down before the first angry review arrives.

1. Assign an owner. Birdeye and Reputation.com route reviews to people or tickets, and Sprout Social puts reviews in the same stream as social messages. Pick one named person per location or brand.
2. Draft, then approve. AI drafts from Birdeye, Podium, Reputation.com and Yext are a starting point. Birdeye and Yext can hold a reply for approval, which is the right setting for one and two star reviews.
3. Reply in public, briefly. Thank the reviewer, name the issue in one sentence and offer a direct contact.
4. Fix the cause. Send the root cause to the team that owns it. A review about a broken checkout or a failed form is a marketing ops ticket, not only a customer service one.
5. Never remove or pressure. Asking a reviewer to delete a review in exchange for a refund can fall under the review suppression and incentive rules covered below.

Does reputation management software integrate with HubSpot and Salesforce?#

Yes for most of the review platforms, but the depth differs and you should test it. HubSpot appears on the integration lists of Birdeye, Podium and Trustpilot, and Sprout Social lists HubSpot Service Hub. Salesforce appears for Birdeye, Podium, Trustpilot, Yext and Sprout Social. Reputation.com shows no CRM on its own site, and the integrations we could cite come from G2's vendor-verified list, so ask for a live demonstration. The monitoring tools connect differently: Brand24 sends alerts to Slack and Microsoft Teams, and Mention connects to Slack and Zapier and offers a REST API.

What should a review request process check before it goes live?#

Most review tools can send requests to every customer or only to happy ones, but the second option is the risky one, and it's also the one that really gets companies into trouble. Under Google's rules, filtering requests to happy customers is an outright violation, not a gray area. Google's policy on contributed content prohibits selectively soliciting positive reviews, discouraging negative reviews, offering incentives for a review and asking staff to collect a set number of reviews. The Federal Trade Commission's rule on fake reviews bans compensation that depends on a positive or negative review, review suppression through unfounded legal threats or intimidation, and insider reviews that hide the writer's connection to the business. The agency can seek civil penalties against knowing violators.

FAQ#

• SoftwareBest marketing operations software
• SoftwareBest customer engagement software
• SoftwareBest referral marketing software
• SoftwareBest lead management software